HubSpot CMS Hub plays a crucial role in fostering business growth by offering a comprehensive suite of tools to optimize and streamline digital marketing and sales efforts. As businesses grapple with the rising costs of software subscriptions, pricing has emerged as a critical factor in selecting the right platform. This blog will delve into the pricing dynamics of HubSpot CMS Hub, explore the possibilities for negotiation, and offer strategies to secure CFO approval for your investment.
HubSpot CMS Hub Pricing
HubSpot CMS Hub offers three main plans to cater to a range of business requirements: Starter, Professional, and Enterprise. Each offer different features, depending on your stage of growth:
- Starter plan starts at $276 per year or $25 per month and includes one seat.
- Professional plan starts at $4,320 per year or $400 per month and includes one seat.
- Enterprise plan starts at $14,400 per year and includes one seat.
What are the add-ons for CMS Hub?
- API Limit Increase starts at $500/m.
- Custom SSL Add-On starts at $100/m.
- Reporting Limit Increase starts at $200/m.
- Domain List Increase starts at $100/m.
- Sandbox Limit Increase starts at $750/m.
- Lists Limit Increase starts at $200/m.
- Teams Limit Increase starts at $200/m.
- Video Limit Increase starts at $50/m.
HubSpot CMS Hub Discount Paths
When it comes to HubSpot CMS Hub discounts, there are four primary categories to consider: Standard, Negotiated, Startup, and Non-for-profit. Standard discounts offer a 10% reduction in pricing for Starter and Professional plans when committing to an annual plan. Negotiated discounts, typically applicable to Professional and Enterprise plans, can range from 20% to 80%. For more information on these discounts, request access to HubSpot pricing benchmarking data.
Startup discounts start at 90% in the first year, while non-for-profit discounts can vary between 30% and 90%.
Can you negotiate a discount when purchasing Sales Hub Add-ons?
Based on the data from our pricing benchmarks, we've seen companies negotiate the same discount with Hubspot CMS Hub add-ons as what they negotiated on their CMS Hub license.
Tips for Negotiating a Discount with CMS Hub
To increase your chances of negotiating a discount on HubSpot CMS Hub, consider following the process below:
- Use a Request for Proposal (RFP) process to confirm your buying intent and incentivise HubSpot to offer better pricing in the first instance.
- Research competitor pricing and use Hudled's HubSpot pricing benchmark data for informed negotiations.
- Time negotiations strategically towards the end of the year or quarter for better discounts.
- Decide whether you can adopt a longer plan e.g annual or multi-year, and even better, pay in advance to unlock higher discounts.
- Increasing the volume in years 2 and 3 will give the AE confidence that you're committed to HubSpot and will allow management to approve a higher discount tier.
Getting the CFO to Approve HubSpot in Your Company
Convincing your CFO to invest in HubSpot CMS Hub can be challenging, but with the right approach, you can demonstrate its value and potential impact on your business. Employ the following strategies to increase your chances of gaining approval. First, present a comprehensive cost-benefit analysis that outlines the costs associated with HubSpot, such as subscription fees and onboarding expenses, alongside the expected benefits and potential return on investment (ROI).
Next, demonstrate the platform's ROI and potential impact on business growth. Emphasize HubSpot's role in driving customer acquisition, improving operational efficiency, and fostering long-term growth. Provide concrete examples and case studies, if possible. Lastly, show HubSpot pricing benchmarking data to give your internal stakeholders confidence in your research. This information will demonstrate that you've thoroughly evaluated the market and have secured the best price for HubSpot.
Reducing Your SaaS Costs with Hudled
Effectively tracking SaaS usage and costs across multiple tools can be daunting for businesses. Hudled addresses this issue by providing a centralized platform for managing the full lifecycle of your SaaS stack. With actionable insights and reminder alerts, Hudled empowers you to optimize your SaaS costs and reduce unnecessary expenditures. Trusted by companies of all sizes, Hudled offers a simple setup process, a range of pricing plans, and SaaS optimization techniques to ensure you get the most value from your software subscriptions.
Embark on the journey to better SaaS management and optimization by getting started with Hudled today. Get started for free and request a SaaS audit.