Hudled Blog

Your first 90 days as a start-up finance leader

Congratulations! You’ve joined a startup! Your first 90 days are crucial to ensuring your success in the company. To help you with this transition, we've crowdsourced some of the best actionable advice from finance leaders across APAC.

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Alex Millar, CPA
July 15, 2021
Your first 90 days as a start-up finance leader

“Even though you might be working for a fast-paced tech company don’t be surprised how long it takes to get some processes improved. Especially when working with traditional third parties like your bank”
- Sam Maxwell, Finance Manager at Tradify

The challenge ahead

Startups are very different from corporate jobs. Established procedures, corporate hierarchy, and dedicated departments aren't the norm. While basic financial processes may be in place, it's up to you to design the rest. Exciting yet equally daunting, you'll find yourself doing everything from board meetings to payroll. Here are some things to help you with the road ahead:

Your first 30 days

Your main priority in these first 30 days is to understand the business. A new context, new business, and new situation mean it's unlikely to be a 'one size fits all approach.

“My biggest learning was to leave behind any preconceived ideas of how processes, systems, and teams should work. What worked in a previous company may not be the best solution for a startup/scale up, and you can waste a lot of time being stuck in old ways of thinking”
- Iva Charlopova, Senior Finance Manager at Brighte

✔️  Understand the business

Don't rush into planning procedures and implementing new processes. Understand the business first, then you can develop the strategy. While a particular process may have worked well in your previous company, it may not be the best for a startup.

✔️  Take time to understand existing finance processes

Shadow the external accountant/bookkeeper through their monthly reporting process. Create a cheat sheet on all the key activities/reporting requirements, their deadline, and how they need to be done.

✔️ Meet with your key stakeholders:

Take the initiative to introduce yourself to the wider team. This also gives you the opportunity to learn more about the business. Once you've received access to basic systems (hopefully your colleagues' calendars too), schedule onboarding and introductory meetings.

✔️ Get access to financial systems:

Needless to say, it's pretty difficult to do your job if you don't have the right access.

✔️ Review the status quo:

How are people being employed in the company? Is everyone contractors, employees, or hired through an EOR? It's important to see if there's any glaring exposures that should be addressed

Day 31 to 60

Day 31 to 60 is the time to identify where the company is at and where it needs to go. After your initial diagnosis, you can start building on the strategy.

“Finance in start-ups becomes a support for solving small and complex situations. When you join a start-up, you need to learn about all the non-financial processes. Then you will be able to see the whole picture and think bigger than just finance”
- Guillermo Rojas, Financial Controller at Indebted

✔️ Begin handover

Take over the ownership of all finance operations, with some assistance or support from your predecessor. Create a list of what's missing and rate each existing process on a scale of one to ten, from 'Need to change everything ASAP' to 'No need to touch it again.'

✔️ Set expectations:

Be realistic about what you can achieve and when. Receive input from your key stakeholders and define what to expect in the short, medium, and long term. To shorten the feedback loop, schedule frequent meetings with key stakeholders. Ask for feedback and understand how you can best support them.

Day 61 to 90

You have understood the business and developed the strategy. The first two months have given you the foundation you need to carry out your action plan. Now it's down to the execution.

“To ensure you're developing a robust FinOps, budgeting/forecasting, and reporting process, take all the functional leaders on the journey with you. They own and are accountable for the inputs as much as you are.”
- Nan Meka, Head of Finance & Operations at Simply Wall St

✔️ Develop your reporting cadence

Set up a reporting cadence that works for you. Take ownership of all monthly reporting for the first time e.g. payroll, month-end, tax, invoicing etc. Be sure to build out reporting structures for tasks such as budgets, forecasts, and board packs.

✔️ Review your finance operations

Create a finance key date calendar, list every key activity e.g. insurance and lease renewals. Automate as much as possible. It's likely that most finance processes are manual, so you should be able to create an immediate impact. Start thinking about , automate your reimbursements or issue virtual credit cards to your team.

✔️ Empower your stakeholders

Keep your stakeholders in the loop. Build financial metrics and KPI dashboards to bring greater visibility to your stakeholders.

✔️ Understand your funding structure

Meet with the founders and/or board to understand their next fundraising strategy. Is it possible to raise funds via debt rather than equity? Request a copy of the cap table and review employee ESOPs.

Want to stress test your plan? How about getting feedback from other finance leaders who have made the move into a startup already? Join our Finance in Tech community and connect with 1.2K finance leaders across the globe.

Written By

Alex Millar, CPA

CEO & Cofounder of Hudled. A platform for finance teams in growing companies to track and optimise their software stack

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